We have put together 11 creative methods explaining how to generate a Facebook following that then grows all by itself!
Facebook estimates that it is home to more than 30 million active small/medium business pages.
How will your business be noticed?
Learn how to convert 1 follower into 1,000!
1. There’s no where like home – Make your Facebook page home.
The first step, after creating your business page, is to request a personalised web address. Our Facebook web address is www.facebook.com.au/RubraTec. To create awareness of your Facebook business page, promote it across your other social media sites (LinkedIn and Twitter) and on all of your printed marketing materials, such as business cards and brochures highlighting that you are on Facebook!
2. Test and Measure your advertising efforts.
Via the admin panel of your page, or the Adverts Create Tool, you can schedule marketing campaigns that fit your budget. The benefit of Facebook advertising initiatives is that it tracks your customers’ responses in real figures. From there you test and measure which campaigns work better than others and you engineer your efforts according to that response.
3. Use Facebook Graph search (it’s your secret weapon).
Imagine one of your fans at the center of a spider web. Graph Search enables you to learn more about them through the other pages they have liked. This information leads you to pools of like-minded individuals to target. It’s a cheeky, albeit ingenious, way to extend your spider web — your online reach.
4. Add a Facebook “Like” button — wherever possible.
RubraTec can embed a “Like” button on your website. That way when people are visiting your website and click on the “Like” button they automatically like your Facebook page. This earns you an easy follower who shares your page with their friends.
5. Link your accounts.
Make it easy for yourself! Link all of your social media accounts, such as Twitter and Instagram with your Facebook account. This way when you post on Instagram or Twitter it links to your Facebook account. This saves you so much time and reaches many more people.
6. Give the VIP treatment.
If you want followers to help increase your “likes” give them an incentive! If you want more people buying your clothing, give away free clothing. However, for someone to be eligible to receive your free clothing they have to like and share your page, that way their friends see your page and also start following you. Reap what you sow.
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7. Partner up.
Search for a business that compliments you, not one that is in the same industry, but one that you can work with. For example, a dog walker could form an alliance with a grooming service. Find businesses with the same amount of likes and approach them with an offer to cross promote your businesses, whether it be a joint offer, a competition or a mention. It’s the easiest way to double your following. In Nowra, RubraTec partners up with Crack Fix, Southern Business Machines and SGT Communications.
8. Create an app.
More than 19 million people routinely access Facebook through mobile devices and apps are growing in popularity. RubraTec is able to create an app for your business. We have just created another app this week for one of our clients. Give us a call for more information.
9. Talk the talk.
Facebook enables you to connect with your customers above and beyond an Instagram shot or a 140-character tweet. Pages are designed for businesses to engage in detailed discussions with their target audience, which generates word-of-mouth advertising. Be sure to talk with your clients and give them what they want to hear.
10. Be a source.
Content marketing is experiencing a boom, with 86 percent of business-to-business marketers adopting it to promote businesses. Publishing factual and engaging articles via your Facebook Page will position your brand as a source of information, securing a following. Experts suggest posting content five times a day, so you’re “top of mind” of your fans.
11. Link to your personal profile.
We all know the feeling of dread when a friend requests a “Like” for their new business venture (which seldom yields a good response). Instead, every employee should link your business page to their personal profile under the “Work and Education” section. Repost content from your page on your wall to attract likes.
Our Directors, Graeme Campbell and Justin Showell will visit you onsite, to discuss the different Online and Facebook marketing campaigns that RubraTec can help implement for your business.
It’s as easy as scheduling campaigns and watching the likes increase!
For more information, call the RubraTec office on 1300 784 407 or send us an email firstname.lastname@example.org
Claire Short and the RubraTec Team
Customer Relations Manager